PinnedPratyFlirting with the powers of ‘Roach Motel’ Dark UX patternA Trip.com app case study. How not to give in to the temptation of the Dark UX patterns and instead leverage them to your benefit.Sep 16, 2022Sep 16, 2022
PratyConquering the ‘I could do it better… 😤’ syndrome. A Design Manager’s Battle StrategyIt’s 2021. I, a fiery new Design Manager, brimming with enthusiasm and fresh ideas, suddenly found myself standing at the intersection of…Oct 7, 2023Oct 7, 2023
PratyComplete My Trip: The Revolutionary Solution for Stress-Free Travel PlanningOnce upon a time, there was a world traveler named Jane. She loved exploring new places and experiencing different cultures. 🌏 ✈️Apr 4, 2023Apr 4, 2023
PratyinBootcampAccessible Design WorkshopWhat would be the impact of our design decisions if our product had one billion users?Feb 9, 2022Feb 9, 2022
PratyinBootcampFlirting with the ‘Roach Motel’ UX PatternIntroducing ‘Cool Gray 1 C’ UX Pattern and Proactive Affirmation UX. (Not your typical dichotomy of “Dark” vs “Light” UX patterns.) A…Jul 13, 2021Jul 13, 2021
PratyWriting Product (Design) Proposals & Case StudiesAn iterative approach to writing Design Case StudiesFeb 26, 2020Feb 26, 2020
PratyTrip.com Competitor AnalysisDuring an interview session with Trip.com, I decided to present a quick and dirty Competitor Research of their app. But why?Jul 21, 2019Jul 21, 2019
PratyAlibaba.com Header 2.0When you have over 1.5 million¹ unique visitors on a site, it is imperative to provide a consistent, coherent, and meaningful navigation…May 28, 20191May 28, 20191
PratyAlibaba.com Global Suppliers Membership Payment Flow UpgradeSelling on Alibaba.com helps SMEs build up their businesses globally. But the real benefits of selling are only available behind a payment…May 21, 2019May 21, 2019
PratyDesign Critique TemplateFor designers getting started in the field of UXMay 13, 2019May 13, 2019
