PinnedPratyFlirting with the powers of ‘Roach Motel’ Dark UX patternA Trip.com app case study. How not to give in to the temptation of the Dark UX patterns and instead leverage them to your benefit.7 min read·Sep 16, 2022----
PratyConquering the ‘I could do it better… 😤’ syndrome. A Design Manager’s Battle StrategyIt’s 2021. I, a fiery new Design Manager, brimming with enthusiasm and fresh ideas, suddenly found myself standing at the intersection of…6 min read·Oct 7, 2023----
PratyComplete My Trip: The Revolutionary Solution for Stress-Free Travel PlanningOnce upon a time, there was a world traveler named Jane. She loved exploring new places and experiencing different cultures. 🌏 ✈️4 min read·Apr 4, 2023----
PratyinBootcampAccessible Design WorkshopWhat would be the impact of our design decisions if our product had one billion users?8 min read·Feb 9, 2022----
PratyinBootcampFlirting with the ‘Roach Motel’ UX PatternIntroducing ‘Cool Gray 1 C’ UX Pattern and Proactive Affirmation UX. (Not your typical dichotomy of “Dark” vs “Light” UX patterns.) A…7 min read·Jul 13, 2021----
PratyWriting Product (Design) Proposals & Case StudiesAn iterative approach to writing Design Case Studies4 min read·Feb 26, 2020----
PratyTrip.com Competitor AnalysisDuring an interview session with Trip.com, I decided to present a quick and dirty Competitor Research of their app. But why?3 min read·Jul 21, 2019----
PratyAlibaba.com Header 2.0When you have over 1.5 million¹ unique visitors on a site, it is imperative to provide a consistent, coherent, and meaningful navigation…8 min read·May 28, 2019--1--1
PratyAlibaba.com Global Suppliers Membership Payment Flow UpgradeSelling on Alibaba.com helps SMEs build up their businesses globally. But the real benefits of selling are only available behind a payment…8 min read·May 21, 2019----
PratyDesign Critique TemplateFor designers getting started in the field of UX4 min read·May 13, 2019----
