PinnedPraty·Sep 16, 2022Flirting with the powers of ‘Roach Motel’ Dark UX patternA Trip.com app case study. How not to give in to the temptation of the Dark UX patterns and instead leverage them to your benefit.
Praty·Nov 14, 202512 Questions to Help You Find a Great Manager Before You Say YesIf you’ve been a designer long enough, you’ve probably realized this truth:
Praty·Dec 16, 2024Building the Bridge: Connecting Creativity with Business ImpactHave you ever felt like your design team’s creativity is stuck on one side of the river, unable to reach the other side where the real…
Praty·Oct 7, 2023Conquering the ‘I could do it better… 😤’ syndrome. A Design Manager’s Battle StrategyIt’s 2021. I, a fiery new Design Manager, brimming with enthusiasm and fresh ideas, suddenly found myself standing at the intersection of…
Praty·Apr 4, 2023Complete My Trip: The Revolutionary Solution for Stress-Free Travel PlanningOnce upon a time, there was a world traveler named Jane. She loved exploring new places and experiencing different cultures. 🌏 ✈️
InBootcampbyPraty·Feb 9, 2022Accessible Design WorkshopWhat would be the impact of our design decisions if our product had one billion users?
InBootcampbyPraty·Jul 13, 2021Flirting with the ‘Roach Motel’ UX PatternIntroducing ‘Cool Gray 1 C’ UX Pattern and Proactive Affirmation UX. (Not your typical dichotomy of “Dark” vs “Light” UX patterns.) A…
Praty·Feb 26, 2020Writing Product (Design) Proposals & Case StudiesAn iterative approach to writing Design Case Studies
Praty·Jul 21, 2019Trip.com Competitor AnalysisDuring an interview session with Trip.com, I decided to present a quick and dirty Competitor Research of their app. But why?
Praty·May 28, 2019Alibaba.com Header 2.0When you have over 1.5 million¹ unique visitors on a site, it is imperative to provide a consistent, coherent, and meaningful navigation…A response icon1A response icon1