Portfolio | 2023
Pratyush Pandab — UX Design Portfolio
Pratyush Pandab is a Strategic Design Manager with over a decade of experience crafting impactful UX design solutions for global companies. Specializing in leading cross-functional teams and driving innovation, particularly in the travel and e-commerce sectors, he designs user experiences for millions of users.
1. Resume
2024
2022
2. Profile Highlights
- 10+ years of extensive hands-on and strategic UX design expertise in SaaS, e-Commerce, Hospitality, and Service domains
- Leads projects that influence product strategies from board-level investment decisions to department-level roadmaps
- Coaches designers and researchers from core to lead level, facilitating career advancement
- Specializes in Design Team Management & Growth, Business x Design Strategy, CRO, and Product Growth
Key Responsibilities
- Codifying Design Methodologies
- Defining Design Strategy
- Collaborating with stakeholders to align “Big Picture” goals with design execution
- Bridging departmental divides to ensure alignment with overarching company objectives
Notable Achievements
- 🏆 Design Patents x 2
- 🏅 Group Project Awards x 2
- 🎖️ Good Design Award 2024 x 1
- 🤖 Gen AI integration across Trip.com site
- 🪙 Loyalty Rewards upgrade across Trip.com :: +10% NPS
- 🔍 Gen AI and natural search integration on Trip.com :: + xx% CR
- 🏨 Hotel x Flight Cross-sell :: +xx% Revenue
3. Self Introduction
“Well, well, well! It’s Praty, the UX mastermind, who has been slaying the design game for over 9 years! If you’re looking for a designer who knows what’s what, then you’ve come to the right place!” ⸺ J, Design Director, UCAN
👋 I’m the brains behind the beauty, folks! With my Master’s degree in human-computer interaction and two research publications, I know a thing or two about creating designs that will make you go “aha! That’s it”. I’ve worked with the big ones like Alibaba — the B2B giant and Trip.com — the largest OTA in terms of GMV, and let me tell you, I’ve left my mark on every project I’ve worked on!
When it comes to generating revenue, I’m your go-to guy! I can take your business ideas and turn them into designs that will make your bank account sing! I’m a data-driven designer, and I know my way around business metrics, OKRs, and KPIs like the back of my hand.
I’m also a servant-leader when it comes to managing teams! I’ve been leading a team of 3 UX and 3 UI designers for almost three years, and let me tell you, they’re the best in the business. My goal is to create my design team within an organization and help them grow alongside me!
I’m all about mentoring and helping other designers achieve their best. I believe that my experience and expertise make me the perfect candidate for any UX design position. So let’s get down to business and talk about how we can create the best user experience ever! 💪
3. Selected Projects
[2020-2022]
to be added soon… You may contact me on LinkedIn for details.
[2016-2019]
Other works
Design Critique Template
[Workshop] Accessible Design
[Workshop] Voice User Interface Design
[Design Insights] On Quora
Areas Of Expertise
Team Management & Leadership
Design Team KPI/OKR setting • UX Competency Model • Design Sprint Planning & Resource Allocation • Team Building • Cross-Department Design Training & Knowledge Sharing • Team Cost & Budgeting
Product Strategy
Business opportunity, vision, goals, planning • Business & User requirements elicitation • Problem articulation & prioritization • Product ideation & brainstorming • Mental modeling • User Journeys
Design Process — User-Centered Design
Requirements Analysis • Scenario-Based Design • Competitive Analysis • Prototyping • Expert/User Evaluation • Design Metrics
User Research
Qualitative research • Quantitative research • Contextual Inquiries • Ethnography • Card Sorting • Data analysis • Persona development • User Journey Mapping • User Flows
Hands-on Design
Interaction design: User flows • Sitemaps • Wire-framing • Rapid prototyping
Visual design: Style guides & pattern libraries • UI Concepts
Design Evangelist
Workshops • Team building • Design Sharing & Presentations • Cross-department partnerships • Design Team Growth
Why Hire “Me”?
[2022]
Summary: I can help you create a seamless, consistent, and delightful end-to-end experience for your users across web, mobile, and other touch-points by building, leading, and aligning UX Design (Strategy) Teams with Business KPI/OKR and through thorough assessment of your current digital solutions with opportunities to improve Conversion Funnels and grow Revenue.
I have extensive hands-on digital product UX experience across all channels in one of the largest OTAs in the world — Trip.com Group and the biggest B2B e-commerce platform in the world — Alibaba.com. I have built, mentored, and improved Design Teams and aligned our goals with Business from the ground up. During my tenure, I’ve spearheaded large cross-BU and cross-departmental projects to first build trust, followed by achieving design consistency across product lines, improving code reusability, and attaining efficient resource utilization for Design and Development.
My persevered efforts to not settle for anything short of the best & optimal user experience have earned me accolades from Group Level Design Management and Business Stakeholders alike. I’m exceptional in the art of rapid prototyping to generate POCs for C-level executives.
My latest POC on improving Hotel cross-sell across the entire user journey was shared with our CEO and our Group Consultant — ex-CEO of Booking.com. The project gained momentum with strong interest from Business stakeholders and I later executed the project from scratch on the Trip.com App. The feature is still in its infancy but shows great potential with user engagement rising from 2% to 36% for Hotel cross-sell within the first 2 weeks of its launch.
As an individual, I believe that there’s no way that one can achieve great gains without taking great chances — without pushing the boundaries of what’s possible. Every day I challenge myself to get a little better at ‘UX-anything’, to achieve a deeper understanding of business needs & users’ behavior, and, in doing so, I’m able to generate great value for Business, mentor my Team on UX/Interaction best practices, and instill curiosity & creativity.
I hope through humility, integrity, and good design, today I can make a person better, tomorrow a society better, and the day after tomorrow create a better world — a future that looks brighter than the present.
In conclusion, I’m an inquisitive problem solver, a tireless designer, a servant leader, an enabler, and I look forward to being a part of your Company culture. I look forward to sharing with you my journey, my career transition into Design, some awkwardly pleasant anecdotes from my life in Finland to Thailand to China. Other interesting stories about my biggest quick wins, my ever-increasing projects graveyard, and why I can’t stop myself from admiring Hades from Disney’s animated film Hercules.
[2019]
Summary: I have hands-on experience in one of the largest B2B e-commerce platforms in the world — Alibaba.com. I have improved the overall Buyer satisfaction, conversion, and engagement by researching, testing, and designing the entire Buyer journey on Alibaba.com. It includes Header Navigation, Search Experience, Data collection, Feedback collection, Buyer & Supplier backstage, Cross Border Sourcing tools, and other Buyer/Seller facing platforms for Alibaba.com.
As a senior experience designer, my job is to research & understand the business and customers' needs, extract actual product requirements, and manage & execute design and development — all in constant communication with not only my team but also business stakeholders, category operators, buyers, and global sellers.
For instance, I recently collaborated with Business teams to optimize the B2B Sampling process on our website. After brainstorming I led the design and created multiple demos to help visualize the solution. During this project, I used a new design solution by using a right-side floating panel as opposed to a new page. The solution was aimed at efficiency and multi-tasking which I had uncovered during my user research phase. This solution was well accepted by businesses and during user-testing, it proved to be highly effective for the users because of its simplicity and good usability.
For more information on how I plan and execute my projects or for full-time job inquiries, please get in touch on LinkedIn →. I’d love to talk to you and share my problem-solving process! 🙂
I can help you:
- Do a UX assessment of your current digital platforms with areas of opportunity highlighted.
- Create and lead a UX design and strategy team.
- Create information architecture, journey maps, user flows/stories, wireframes, prototypes, and more.
- Help to understand which methods, tools, and techniques would be best for your needs.
- Perform qualitative and quantitative research to understand your customers (ethnography included).
- Device (and measure) performance metrics for your business.
- Benchmark your user experience against your competitors.
- Create a seamless, consistent, and efficient (delightful) experience across web, mobile and wearable platforms.
About me
An informal interview at Taskworld.
A little bit more… in photos…
